McCampbell Global is a new kind of international business development consultancy. We approach your interests and goals with a unified vision of how business operates in foreign markets.
We see the entire landscape because all business--everywhere--is conducted along four dimensions: Commercial, Legal, Cultural and Political. When we, as American business people, conduct business in the U.S. or North America, we can assume many things in each of those four dimensions. But when we get on a plane and go to another country--particularly an Asian, Middle Eastern or Central European country--all bets are off in all four dimensions.
You've probably heard someone comment that doing business in Country X "is complicated." Perhaps. It isn't complicated for the natives of that country, but it can be very complicated, time consuming, expensive and unfulfilling for the unprepared, assumption-burdened foreigner.
McCampbell Global operates--as it must--in all four dimensions of global business. Our people are specialists in the commercial, legal, cultural and political systems of the countries you want to enter. We give you a set of new assumptions and useful perspectives that will help prepare you and your people to succeed in new places.
Our Core Products
McCampbell Global has a different kind of business model. We don’t bill hourly for our core market entry services. Because we have done this so many times for so many companies in so many different markets and situations, we know with substantial certainty what it will cost to get you the answers and actionable strategies you need. So we package our services into scalable products at a fixed cost to you.
The McCampbell Global Audit
Our most popular service, the McCampbell Global Audit, is often used by companies at the initial stages of globalization. It helps companies and their leaders quickly identify the key issues to address on the road to pursuing global opportunity. In performing the audit, MG staff interview key senior leaders and construct a clear picture of the company’s relative readiness to act across national borders. We then present our findings, along with recommend follow-up steps. The average time required to complete work, from initial contact consultation to finalized report, is one month.
The McCampbell Global Partner Finder
What do you do when it’s time to find a reputable and reliable foreign partner? There are often geographic, cultural, language or information barriers preventing you or your company from adequately investigating potential partners yourself. Because they live and work far from you, the choice of the wrong partner may take years to become apparent, but it can affect your company’s foreign performance and reputation enormously today. We developed the McCampbell Global Partner Finder to help companies quickly, discretely and confidentially find, vet and investigate potential foreign partners.
The McCampbell Global Market Assessment
This is the product you'll want when you and your company's senior leaders are serious about enterning and competing in a foreign market. Often undertaken as a follow-on from a previously performed McCampbell Global Audit, the core of this product is its excellent, locally-performed customer and competitor research. Working with you and your marketing, product and finance people, we construct a comprehensive, realistic view of the foreign market you seek to enter, including the size and nature of the opportunity, and the key characteristics of the winning market-entry product value proposition.
Our Services
© Duncan McCampbell - McCampbell Global - 651 403 9895
The Four Dimensions of Global Business
Commercial
Legal
Cultural
Political
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